I Started a YouTube Channel...

I personally believe that anything that contributes to your top-of-funnel is a good investment.

I don’t care how much it costs, I don’t care how much time it takes…if it brings in qualified clients/customers, then I believe it’s worth doing.

I recently launched ads to my free Skool group which breaks down how to get a 100% show rate for your sales team.

»Click here to check it out.

I also shot my first YouTube video today.

»Click here to check that out.

I also put together a Twitter engagement group to try and start building my Twitter account (if you’re interested and want the details on that - shoot me a reply).

I know a lot of people who are honestly pretty terrible at business yet still make millions of dollars because they’re extremely good at top of funnel (mainly content creator types).

They may suck at sales, operations, leadership, managing finances…

But they sell SOMETHING and they know how to drive millions of eyeballs to it (which inevitably means they get paid extremely well).

There’s a few main ways you can approach top of funnel:

• Paid Ads

• Organic Presence (IG, YouTube, TikTok, Twitter, LinkedIn…etc)

• JV Deals

• Affiliates

• Probably a few others I’m forgetting

I think it’s super important to be testing these out and becoming good at them.

EVEN if you lose money and time upfront, getting good at top of funnel is a killer investment.

You can be really, really bad at business and do pretty much everything incredibly wrong…

But if you’re good at top of funnel you can still make millions of dollars.

Food for thought for you this Sunday.

• Damon

P.S. Can you please subscribe to my YouTube channel? I’ve been procrastinating on this for literally 18 months now.

Today out of the blue I had some free time, decided to fire up my DSLR, and film something.

Not my best work (I didn’t edit it or anything), but it is always good to rip off the band-aid.